N A T W E S T 
Tomorrow Begins Today

Natwest isn’t the first brand that you think of when you hear the words “Viral TikTok sensation”
but when you have a banging insight and well… Gwen Stefani. Literally anything is possible.
In fact, let’s make Gwen Stefani Prime minister. She’s almost certainly got a better
understanding of fiscal policy than Liz Truss.

Directed by Freddie Powell
We launched the campaign with a hashtag challenge on TikTok, encouraging users to ‘show us what they’re waiting for’ with a simple mechanic set to the Gwen Stefani track.
In the first week the challenge was viewed over 1 billion times and made NatWest trend, giving the bank their first viral success.

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